the number line

May 18 / 6:03pm

Best bench hi five ever?

(download)

Watch Nate Robinson after Paul Pierce hits this 3

Mar 6 / 5:08pm

Ryan Crysler Arrives in the 917

ATX is here to represent

(download)

Sent from my iPhone

Mar 5 / 8:50pm

goober

Recently, I popped open my gmail account and found a marketing piece from my friends at Perform Better.

The email was an invitation to an upcoming free webinar.

The link took me to a sports nutrion expert's page--at least that's what I was meant to believe, judging by the professional teams and names dropped next to his. As ugly as his site is, as ugly as the video is, as dreadful as he is to watch, he is putting himself out there for a possibility of success. For the effort, congratulations.

The page is last millenium. No other way of describing would fit his clunkily named URL and site layout. Geocities called, they want their 1997 template back.

My absolute favorite line is his use of the cliche of the new sports lexicon "throw anyone under the bus". He goes on to talk about how he "bets" on many assumptions.

At this point, you're thinking, "does joe not know 'this guy's' name?". I visited his site, watched his video and i can't remember the his name.

The only name i can remember is New York Mets. My case study (control group of 1) of my own name recognition is indicative of how in some cases, tying a personal brand to a stronger, larger brand can be more detrimental than advantageous.

My lesson from his site: Not strong material in any way, but a strong effort. If you don't step on the field, to win is impossible.

Oh, and the link to his site: http://www.sportsnutritionblueprint.com/

best,

platinumjoe